Anuncio
Mercados españoles abiertos en 1 hr 42 mins

  • S&P 500

    5.187,70
    +6,96 (+0,13%)
     

  • Nasdaq

    16.332,56
    -16,69 (-0,10%)
     

  • NIKKEI 225

    38.216,31
    -618,79 (-1,59%)
     

  • Dólar/Euro

    1,0743
    -0,0015 (-0,14%)
     

  • Petróleo Brent

    82,71
    -0,45 (-0,54%)
     

  • Bitcoin EUR

    58.215,87
    -781,54 (-1,32%)
     

  • CMC Crypto 200

    1.294,16
    -70,96 (-5,19%)
     

  • Oro

    2.327,70
    +3,50 (+0,15%)
     

  • HANG SENG

    18.403,87
    -75,50 (-0,41%)
     

  • Petróleo WTI

    77,98
    -0,40 (-0,51%)
     

  • EUR/GBP

    0,8600
    +0,0004 (+0,04%)
     

  • Plata

    27,63
    +0,09 (+0,31%)
     

  • IBEX 35

    11.080,90
    +163,40 (+1,50%)
     

  • FTSE 100

    8.313,67
    +100,18 (+1,22%)
     

Netflix Following Amazon-Style Subscriber Tactics? Tests Streaming Deal With France's Carrefour To Boost Customer Base

Nabaparna Bhattacharya
·1 min de lectura

Netflix, Inc. (NASDAQ:NFLX) is reportedly experimenting with a collaborative initiative alongside French retailer Carrefour S.A. (OTC:CRERF) in a trial program.

The objective is to attract a larger customer base to its most affordable subscription, mirroring a strategy employed by Amazon.Com (NASDAQ:AMZN) to enhance its streaming service clientele, Bloomberg reported, citing a joint statement.

In Bordeaux and Rouen, customers can avail of the regular ad-supported Netflix subscription at €5.99 ($6.52) monthly.

This bundled offer encompasses a 10% discount on Carrefour-branded supermarket items and complimentary shipping for orders exceeding €60, Bloomberg added.

ANUNCIO

Should the trial garner sufficient sign-ups, Carrefour plans to extend the offer nationwide in France, the report read.

Meanwhile, in India, Netflix India’s revenue rose 24% to ₹2,214 crore in FY23, driven by lower subscription prices and a wider title range. The company’s net profit soared 75% to Rs 35 crore, excluding content investments under Los Gatos.

Related: Also Read: Netflix’s Surging Ad Subscribers Ignite Optimism, Analyst Bumps Up Price Target By 26%

Netflix, aiming to boost its lower-priced plan introduced in 2022 and reaching 15 million global customers by November, draws inspiration from Amazon Prime Video’s strategy, bundling it with the expedited Prime delivery service to attract a wider user base for its streaming service, Bloomberg added.

Price Action: NFLX shares are trading lower by 0.74% to $488.53 on the last check Tuesday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Read Next:  Netflix India’s Profit Soared In FY23, But It Faces Tough Competition in Subscriber Race

Photo via Shutterstock

"ACTIVE INVESTORS' SECRET WEAPON" Supercharge Your Stock Market Game with the #1 "news & everything else" trading tool: Benzinga Pro - Click here to start Your 14-Day Trial Now!

Get the latest stock analysis from Benzinga?

This article Netflix Following Amazon-Style Subscriber Tactics? Tests Streaming Deal With France's Carrefour To Boost Customer Base originally appeared on Benzinga.com

© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.